Our negative thoughts and emotions affect everything in our lives: relationships, work, productivity…and our brands.
Without us even realizing it, we’re getting talked out of taking the risks and doing the work it takes to build a brand that people gravitate towards. We’re being tricked into inaction. And we’re doing it to ourselves.
Our brains are built to protect us from harm. They’re conditioned to do everything possible to keep us from getting hurt. Both physically and mentally.
That why, when it comes to building your brand, you have all this self-doubt. It’s your brain, reacting to the threat of getting hurt. Hurt when you do all the work and #allthethings and your brand STILL doesn’t hit it big. Hurt when you put yourself out there and no one pays attention.
Your brain fears that possibility, so it generates self-doubt that stops you in your tracks. It creates thoughts and fears that keep you from taking action; keep you from risking everything. Because if you do, and it doesn’t work, you’ll be hurt.
But it doesn’t have to stay that way. You don’t have to sit in inaction forever, never to try. If you don’t try, you won’t know for sure.
And wouldn’t that be more painful in the long run than making an effort and failing now?
I think it would.
Let’s learn to manage our minds so we can tackle any obstacle and reach for the goals that live in our hearts.
What We’re Talking About on This Episode:
* Self-Coaching
* How to Manage Your Mind
* Why you need to
* The unlimited potential for your life
Links to Check Out
* Brooke Castillo’s Self Coaching 101
* The Model worksheet you never knew you needed
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