In this episode, Joanna dives into why your content might look great on the surface but still isn’t hitting — and what to do about it. She breaks down the shift toward “unselfish” content in the age of de-influencing, how to speak directly to your audience’s soul (not just their screen), and why playing it safe is costing you connection. Expect a no-fluff conversation on hooks, storytelling, and saying what actually needs to be said — so your content doesn’t just entertain, it converts.

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