Hi, I am here with Steve Prentice, He is a professional speaker, published author, writer, journalist, project manager, university lecturer, and consultant, who helps people, businesses, and technology understand each other. he wears a few hats, but ultimately it's all about communicating and implementing the ideas, plans, and skills that are vital for surviving and thriving in a quickly changing world.

CHECK THIS AMAZING WEBSITE BY STEVE FOR MORE INFO

https://www.steveprentice.com/

JOIN NOW!! AND BE PART OF MASTERMIND PROGRAM

learn how to activate yourself for a better future!

https://createanewtomorrow.com/master...

CHECK THIS LINK FOR A FREE GIFT FOR YOU!

https://www.createanewtomorrow.com/gift

DO YOU WANT TO BE OUR NEXT SPECIAL GUEST?

Book an appointment now and let's create a new world together!

https://booking.builderall.com/calend...

CHECK THIS OTHER WEBSITE FOR MORE INFORMATION!

https://www.CreateAnewtomorrow.com

https://www.Achievehealthusa.com

Create a fundamental change in the global community from a strictly reactive system of medicine that focuses on symptom and emergency treatment to a proactive system based on whole-being health as well as illness and injury prevention. Personally teach and influence at least one million people.

We are a multifaceted Health and Wellness company that specializes in Corporate Wellness and Culture Consulting, Industry Speaking engagements and Continuing education for the industry.

We Help corporations by solving the most costly problems they have with Productivity and Health Care while creating a culture that thrives on accomplishment and community.

We help organizations think outside of the box and gain tools that allow them to be nimble and strong as tides and markets shift.

We Up level the skills and tools of other practitioners by providing them continuing education that actually leads to greater success and standing in the business community.

+++++++++++++++++++++++++++++++++++++++++++++++++++++

Ari Gronich 0:07  

Welcome back to another episode of create a new tomorrow I am your host, Ari Gronich. Remember to like subscribe rate review, comment below anything that you have to say good, bad, indifferent, we want to have the conversations. That's the whole important point. Let's have these conversations that create a new tomorrow today and move our country forward so we can activate our vision for a better world. Today I have with me Steve Prentice. Steve is, you know, he works in the space where people and technology collide. He's got degrees in organizational psychology and journalism. And he focuses on the way humans work with our in spite of technological advances to help companies become more pragmatic in their usage. Steve, why don't you tell us a little bit about your your history and what got you and interested in what you're doing and, and how you became you.

Steve Prentice 1:13  

I just love technology. And I love what it can do. My father was an engineer. And even though I'm not, I still have that desire to see how things work, take them apart and bring them back together again. So when I was trying to find work as a student in university, I got a temp job. And this was in the days when dos space computers were the thing before windows before the internet. And what I noticed was that people were having trouble with things such as the F keys on the keyboard, it sounds very arbitrary right now. But what those F keys mean. And if you go back, if you're as old as I am, you can remember when dealing with things like WordPerfect, these these programs before Microsoft became the ruler of everything. So I've created kind of a style and an ability to speak, to write, to teach and also to consult organizations, including for some very large, you know, huge, well known high tech firms on how to explain their technologies know how to take concepts like artificial intelligence or facial recognition away from being simply a technological cool thing. A factoring in the fear people may have about these technologies, identity privacy, or even just job loss and saying, How can we make these things mixed together? And that's, that's really what I've been doing now for almost 30 years. And it just keeps on happening. And I just love it. Well,

Ari Gronich 2:34  

yeah, I happen to be old enough to remember WordPerfect wordstar. You know, writing code in basic, and then Doss and Harvard graphics? What was that

Steve Prentice 2:50  

Harvard graphics? That PowerPoint?

Ari Gronich 2:53  

Yes, you know, trying to create a game like Pong right? Back in, in the days of the old green and orange monitors, things. That's actually while I was going to school, one of the things that I did is I used to repair old 286 sX computers, the ones that are massively huge and heavy. And for some reason, I had a ability to figure out having not known much at the time, which jumper was out of place, and which one needed to be put back into place. But these days, I'll tell you the truth, my my technological prowess has been depleted into almost nothingness. And technology is moving at such a an exponential rate, that it makes it difficult from my old foggy brain to to learn a new trick. So, you know, why don't you kind of give us a little bit about this current side of technology, and maybe some ways either that people can understand it, and actually do it. Because for me, like I understand the concepts of what they say to do. But the technology and the integrations and the minutiae are so unique, that I find that I think that a lot of people are having trouble reaching their goals simply because of the technology that they don't know how to use rather than not having products or services that are valuable and worthy of people finding out about them.

Steve Prentice 4:41  

Absolutely. I mean, here's here's number one. We've we've been going through extremely tough year. We're not out of the woods yet with regards to everything going on. And one of the major offshoots aside from the tragedy of this year is job losses and just just people who have had real trouble just keeping afloat because of the changes in commerce. Now One thing that I do say, and I was saying this even before the COVID thing happened was, there's never been a better time to be at work right now. But there's also never been a better time to be out of work. And that sounds like a cynical statement, but it's not intended to be. What I'm saying here is that there's never been a better time to find new work. And the mindset, you were talking about the old foggy brain a moment ago, and the mindset from, let's say, a couple of decades ago, with regards to what a job was, and what a career was, was largely focused on maybe staying with the same job for your entire career, staying employable within a company. But we're now moving into an era where people of all ages are much more aware of their career mobility, we have the technologies, you know, the job sites, the websites, and the simple networking capacity for people to do so much more with themselves in terms of what they would like to do rather than what they think they should do. And so what I'm saying is, when you could tie in a tech technology and people and old mindsets and new mindsets together, what you're seeing is, there's a remarkably great opportunity to take just a little bit, a little slice of what LinkedIn can offer and turn that into a key that opens the door for your future that you're much more in control of. And I think that's a very satisfying place to be. So that's one example. I'll pause for a second, but I have a second one coming up to.

Ari Gronich 6:20  

Oh, I appreciate that. That's, it's good advice for for people to remember that these platforms are really about relationship building versus, you know, cold selling.

Steve Prentice 6:33  

Absolutely. cold call selling was was a thing. Of course, we know that and some people still do it. I used to teach courses in sales to a big bank. And I was shocked. This is only about 20 years ago. And I was shocked that they were still using 1950s concepts called smile and dial you know, you perform and you just have a list of numbers you call them. And you expect a 98% rejection rate you doing? Well, if you get two calls out of 100 that don't hang up on you. Now, is that really a way to do business? Wouldn't you rather have someone who says, Hey, I'm looking for a good accountant? Can you recommend one? And when a trusted friend of mine says yes, I know this person. Now I've got the word of mouth and the trust factor are at a much higher level. And there are technologies that allow retailers to do that, for example, if you are a small business owner, a store owner, or if you own a larger store with lots of sales associates, what can you do to pull in the data that your customers may have entered into their profile on your website, talking about the things that they like what they love, so that when you do speak to them,

Ari Gronich 7:37  

that's cool. And we've got this situation going on right now in the world where the technology that we've been trusting to use and connect and network is beginning a systematic process of censorship and echo chamber algorithmic, you know, delivery systems that basically keep us inside of a bubble that is based on our preconceived notions. And, you know, we've we're basically in this very odd, strange place where most people don't even know where they've been taken to in the last 510 years. And on the level of both technology and organizational psychology, that psychology part of how does one, you know, kind of step out of the matrix, so to speak, and yet still utilize the matrix for the benefit that it's that is there without falling into the traps of it?

Steve Prentice 8:47  

A two word answer critical thinking, people need to regain their capacity to think critically and think for themselves. What has happened over the last couple of decades is we have moved from a thinking society to exactly as you said, which is an echo chamber in which people seek out the news and the truth that matches their current biases. That could be a freedom of expression type concept, really, I want to seek out the news source that matches my political ideology. Okay, that's fair enough. But as a sort of a side story to illustrate this point. I come from England originally, and a lot of people who visit England are surprised, or at least they were in again in previous years. How well educated the taxi drivers seem to be, you know, you could have a conversation with a cab driver in London, and that person will tell you anything and everything about whatever you want to know. In fact, comedian George Burns once said, you know, it's amazing that taxi drivers and barbers aren't running the world because they seem to know so much about everything. But what it came down to was an education system not just only in the UK, but just just in the times where it was okay to learn stuff more than just simply what was there for your job. You know, you might say Why does a taxi driver need to know about the The Civil War, you know, the US revolution, anything like that Revolutionary War, knowledge is a powerful thing. The enjoyment of knowledge, the learning, the capacity to think and see both sides is the kind of stuff that has been lost as we have channeled our way into exactly that individual channels of enjoyment.

Ari Gronich 10:19  

Yeah. So in my book, a new tomorrow, I talk a lot about critical thinking common sense and recognizing the butterfly effector cause and effect in general, and how the consequences to our actions don't just stop with the direct consequences, but there's a consequence to the consequences to the consequence to the consequences, etc. and, in some ways, we need to get back to a place where common sense critical thinking is common again, because right now, it's, it's not common. But at the same time, I also talk about the things like the poisons that are in our air and our water, and the neurotoxic abilities of those that chemistry to affect whether we can cognitively think and critically think, as well as we used to be or if that's being suppressed via some of those chemicals. And, like one of those chemicals is fluoride in our water does absolutely zero, good. But it was originally used by the war machine in in Germany, to control the minds of the soldiers so that they were easily programmable. And all of a sudden, like mid 1940s, all of a sudden, we're putting it now in our water here in the United States, and claiming that it's going to help with our teeth, when we know that scientifically speaking, you have to have a different form of fluoride, and it has to be a direct application of this different form in order for to do any benefit for our teeth. But that's not the only thing that's a neurotoxin, that's kind of causing this situation of lack of critical thinking, lack of common sense. What have you found is a psychologist, you know, basically, difference between 20 years ago, and today, in the ability to have common sense and critical thinking in in the population? Have you have you found that it's had a significant drop, or a minor drop? Or, you know, what have you found,

Steve Prentice 12:44  

I don't see that it's had a drop, or an increase, I think we have just simply expanded logarithmically the volume of everything, if you go back 20 3040 100 years, you're still gonna have organizations that have a vested interest in suppressing the truth. You know, they're Photoshop, you know, is a new technology, but faking photographs has been around since photographs existed, the concepts like fluoride, or sodium in the water, suppressing the inflammation for situations like Love Canal, and other places where, you know, lots of industrial dumping went on. Organizations have always continued to suppress the capacity to find the truth and not saying suppress the truth, but suppress people's capacity to find the truth. You know, in the era, where we had three or four major television channels, we had trusted news readers like Walter Cronkite, it was, that was the target was was how to manage that particular narrow flow of information. But now in this age, of course, you know, as we've seen, with the rise of some large social media platforms, anybody can post anything and and basically generate a circle of followers very, very easily. So the the problem has magnified exponentially, as you know, and in league with the opportunities for us to use the technologies for our own devices. So yeah, it really hasn't changed, you know, in terms of additional subtraction, just simply expansion. But I always say that the everybody's got the the, the knowledge of the world at their fingertips, literally, I mean, your phone can find you anything you want to find. just choosing one source of knowledge is going to once again keyhole you into one particular line of thinking. So we have that opportunity to think critically using our devices to say okay, if someone tells me about a particular city or town or a situation going on how many areas how many different directions Can I actually find that information from and and, you know, come to my own educated conclusion. So no, I haven't seen it change. I just seen it. Expand in scope if you learn me and same level just louder, and but we now have much more opportunity to fix that problem as individuals. And it's quite a pleasurable experience just going online and seeing what I can learn from different sources before coming to a conclusion.

Ari Gronich 15:00  

How can people get a hold of you, Steve if they're interested in their company or them as individuals, bridging those gaps between technology and, and the people?

Steve Prentice 15:13  

Well, I appreciate you giving me the opportunity to say that you can reach me at Steve prentice.com. And it's just it's Steve Prentice.com. And that's explains everything. In fact, you know, what, just as a tail end to what you're seeing there, I don't even give my business card now, when I give out business cards, is that that's all that's on there. And no phone number, no fax number, no address. Nothing just simply just says Steve prentice.com. And people look at me kind of strangely and say Is this it? This is your business card? I said, Yeah. Everything you need to know about me is there. That's all you need. Awesome.

Ari Gronich 15:49  

Thank you so much, Steve. And you know, this has been an interesting and eye opening conversation, I hope that you guys got a lot out of it. Because you know, these are the these are the tough conversations that go along with morality and technology and systems and how we work with them. So that we can create a better world not just more of the world that we have right now. So we want to create a new tomorrow today, we want to activate your vision for a better world. And remember to rate LIKE, SUBSCRIBE review comment below so we can continue on this conversation. And until then, I'D you really interesting dreams thinking about technology and your body combining. For now we are out. See you next time.