Rich chats with veteran agent, John Farrell from Broome County NY, about his incredible career, selling over 4,000 properties, running a brokerage and holding the title of his market’s Top Producer for over 25 years. John shares how the market has changed, but how the need for consistency has remained the same, in whatever strategy you employ to generate business. He shares his pillars of success that anyone can use to get started in real estate and 3 must-read books that will set you on the path to business mastery.