In this special 50th episode, we celebrate one year of our TACOS Tuesday Podcast - it’s our first birthday! Hamish Conway and Sebastian Hargreaves reflect on what a year of weekly episodes has revealed about winning on Amazon, and what’s next. They dig into the rise of challenger brands, the decline of early-mover advantage, the explosive growth of Prime in Australia, and how AI and content velocity are changing the game. You’ll hear how to future-proof your brand, scale profitably with TACOS, and navigate rising CPCs, DSP, and Amazon’s evolving ad ecosystem. Whether you’re an emerging seller or an established brand, this episode offers fresh insights, real-world examples, and forward-looking strategies to help you stay competitive and keep growing on Amazon.