In this episode of Get on Track, host Jim Adams is joined by Steve Tomanchek for a candid, insight-packed conversation about what it takes to build relevance, create memorable experiences, and adapt marketing strategies in a rapidly evolving business landscape. Drawing from decades in advertising, automotive, and restaurant industries, Steve offers real-world stories and practical lessons that challenge conventional thinking and inspire bold action.

Whether you're reworking your brand presence or trying to understand your audience more deeply, this episode delivers powerful reminders about connection, timing, and cutting through the noise—especially in crowded markets.

In this episode, we’ll explore:

• Knowing your audience deeply: Steve shares how studying lifestyle patterns and behaviors helped his team better understand when and how to reach luxury buyers.
• The power of less-is-more in marketing: Discover the "tennis ball" analogy Steve learned at a conference—and why focusing on one clear message can outperform cluttered marketing.
• Making your business feel human: From Mexican restaurants to car dealerships, Steve explains why emotion, ambiance, and storytelling matter more than ever.
• Adapting to digital platforms: Learn how Steve transitioned from scripted videos to unscripted, organic content—and why platforms like TikTok are changing the rules of advertising.
• Why customers really buy: Steve challenges business owners to dig deeper with their clients and uncover the emotional drivers behind every purchase.
• Fast vs. meaningful service: In a world where mobile services win by speed, Steve shares strategies on how to position value based on customer priorities.
• Innovation through simplicity: Sometimes the most effective solutions come from ditching the script and showing up authentically on camera.
• Using feedback loops to improve: Steve emphasizes how consistently asking “Why did you buy from me?” can reveal goldmine insights for branding and messaging.

Resources from this episode: Learn more about Jim Adams at jimadams.com

Steve Facbook: Steve Tomanchek

Steve LinkedIn: Steve (The Media Hawk) Tomanchek

Steve Instagram: @stevetomanchek

Steve Tiktok: @themediahawk

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