In this episode, Rich interviews Calla Ricciardi of Century 21 Affiliated in Kenosha, Wisconsin, a Century 21 Double Centurion and/or Grand Producer since 2002! Calla shares her ‘old school’ methods for creating listings, along with her daily method of operation, including the exact amount of prospecting time. She explains why she doesn’t think a team is profitable, the main money mistake most agents make and why having a coach for two decades has kept her reaching her goals, year after year.