Jiu Jitsu Black Belt and Marketing Swiss Army Knife, Ryan Kovach of RK CMO shares how he went from temporary unemployment to a million dollar a year solopreneur. 

With a Can Do attitude and a DIY spirit, Ryan is a fractional CMO to his clients, by being both the consultant and the service provider that is fully immersed in their craft and their client’s day-to-day running of their (digital) marketing. 

Super valuable insights for anyone who is considering becoming a fractional CXO.

Time Stamps:

00:02 Intro & Jiu Jitsu Breakdown 

00:58 How Ryan Got Into Jiu Jitsu 

03:34 Jiu Jitsu Lessons That Translated Into Business 

05:31 How Ryan Built a $1M Solopreneur Business 

21:39 Handling Workload: Subcontract or DIY?

27:18 How Long Did It Take You to Get 80K?

34:35 Ryan’s Niche 

39:15 How Ryan Got His First Client 

43:37 Scope of Work 

50:10 Steps to Getting Company Personality 

56:16 Ryan’s Growth Plan 

1:03:21 Last Nugget of Knowledge 

1:04:56 Wrapup

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode on YouTube:

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲

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