💡 Our goal is to provide you with a high-level understanding of what digital marketing is, and provide you with some actionable tips on how to create a workable strategy for your business.

This week's 2-part series themed around Branding & Marketing.

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My guest this week is Swan Sit, who is a digital transformation, marketing, and strategy consultant!

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Here’s what we cover in part 1 of our conversation:

✅ Why Swan decided to forge a career in marketing and what motivates her to stay there.

✅ What is marketing and why it is important - with some examples to illustrate this.

✅ What Swan feels everyone needs to know about how to create connections that develop into relationships, and adapt this to the 2 most common goals of marketing - increasing sales opportunity and increasing consumer loyalty.

✅ What companies need to know about digital marketing, that she feels a lot of them don’t, because they have not transitioned or amalgamated their strategies and campaigns from traditional marketing to digital marketing.

✅ How to make sense of all of the new opportunities to reach the public that have become so expansive, accessible, and innovative today, due to technology.

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