Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.

The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins for higher quality leads on your email list. Let's talk about the pros and cons… 

The pros of double opt-ins are higher engagement, reduced spam complaints, and more genuine interest from subscribers. But some people find the double opt-in process tedious. Anything that requires more steps comes with a risk of the client abandoning action. Is it worth it? Let’s find out…

This week’s homework:

Evaluate your current opt-in methods. Consider switching one to a double opt-in and track the results.

MENTIONED IN THIS EPISODE:

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