What’s working in performance media right now, and what are brands still getting wrong in customer acquisition?

In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Chelsea Denning, VP of Performance Media at Ignite Media Group, to talk about the evolution of performance marketing, the channels driving results today, and why compliance, trust, and long-term brand protection matter more than ever.

The conversation covers Chelsea’s background in performance marketing, the role of email and Meta in today’s acquisition strategies, how brands should think about onboarding and customer growth, and what separates sustainable media buying from risky short-term tactics. They also get into women in the industry, leadership, work-life balance, and how consumer behavior keeps shifting across social and digital platforms.

If you work in lead generation, paid media, insurance, home services, customer acquisition, or sales experience, this episode is packed with relevant perspective.

Subscribe for more conversations on lead gen, sales, compliance, media buying, customer acquisition, and the future of performance marketing.

Chelsea Denning is a seasoned performance marketing executive known for customer acquisition strategy, cross-channel media expertise, and a leadership style that combines strong results with integrity and long-term brand thinking.

#JuiceConsumerDirect #PerformanceMarketing #ChelseaDenning #CustomerAcquisition #PaidMedia #LeadGeneration

00:00 Intro and welcoming Chelsea Denning

00:31 Chelsea’s background in performance marketing

03:19 Craigslist, early digital marketing, and how things used to work

05:03 Why email still continues to produce

06:01 Surfing, beach life, and mental clarity outside of work

08:30 Being recognized by LinkUnite

11:08 Supporting women in the industry

13:58 Chelsea’s role at Ignite Media Group

15:03 The biggest changes in performance marketing right now

16:15 What brands are still getting wrong in customer acquisition

17:46 Verticals seeing strong results right now

19:11 Which marketing channels are outperforming

20:06 Inboxing, deliverability, and what that means

21:14 Meta, social traffic, and platform dominance

22:16 Compliance and why it has to lead strategy

24:29 Protecting brands while still driving growth

24:55 Balancing aggressive growth with long-term brand trust

26:12 Career stories, creative offers, and unexpected results

28:13 Retargeting, supplements, and how ads follow consumers

29:39 Buying products from ads and shifting consumer behavior

31:02 Conferences, LeadCon, and Affiliate Summit

32:35 Final thoughts, event invite, and outro