Why do so many home service brands fail to scale?

In this episode of The Juice Consumer Direct Podcast, Ruben Ugarte—GM of Home Services at ActiveProspect—joins Carson Poppenger and Justin Jump to break down the biggest marketing, lead gen, and compliance challenges facing home renovation companies today. From automating analytics to bridging the sales-marketing divide, Ruben shares proven strategies to boost efficiency and reduce acquisition costs.

If you're growing a roofing, solar, windows, or HVAC brand, this episode delivers the hard-won lessons and modern tactics you need to compete in 2025 and beyond.

🔍 Topics covered:

Marketing trends in home renovation

Multichannel outreach and consumer behavior

The real cost of bad data (and how to fix it)

Bridging the gap between marketing and sales teams

Why clean compliance = better performance

How automation gives small teams scale

🎙 Featuring Ruben Ugarte

Ruben is the GM of Home Services at ActiveProspect and a 10+ year veteran of the home services and solar space. From his early days in roofing to managing multimillion-dollar digital campaigns, Ruben has helped contractors across the U.S. adopt modern tools and strategies for lead generation, compliance, and growth. Today, he leads national go-to-market efforts helping brands integrate smarter acquisition technology across every funnel stage.

For more information, please visit GoSqueeze.com

Why don’t people answer phone calls anymore—and what can your company do about it?

TransUnion’s David Krasinski joins us on The Juice Consumer Direct Podcast to break down the real reasons behind declining contact rates in today’s voice channel. From spam tagging and caller ID branding to bad data and dialing abuse, David outlines the four-part framework every sales, marketing, and CX team needs to implement now.

Whether you're running a high-volume call center or managing a lead gen funnel, this episode is a crash course in restoring consumer trust, increasing contact rates, and navigating new regulatory realities.

Topics covered:

-Why branding isn’t enough (and when it backfires)

-How to fix your caller reputation before it’s too late

-The hidden power of voicemail branding-When to prioritize speed-to-lead vs. timing the call window

-What “dial like you’d call your mom” really means for strategy

David Krasinski is the Vice President of Identity and Trust Solutions at TransUnion. With over 20 years of experience working with major brands like Apple, Google, PayPal, Amazon, and Squeeze, David specializes in voice channel optimization, caller ID reputation, and data-driven compliance. Widely known as a leading voice in consumer trust and phone identity, he’s shaping how companies rebuild credibility in outbound communications.

For more information, visit our website:

www.GoSqueeze.com

AI is transforming the way businesses optimize sales and improve customer interactions. In this episode of The Juice Consumer Direct Podcast, the team dives deep into PEEL Voice, an advanced AI-powered analytics platform designed to enhance sales performance, compliance, and efficiency.

🔹 How PEEL Voice transforms sales coaching & QA

🔹 Why real-time AI insights matter for sales teams

🔹 The role of AI in compliance & customer sentiment analysis

🔹 How data-driven decisions improve conversions & revenue

This episode unpacks the future of AI in sales, exploring how PEEL Voice helps businesses optimize lead handling, automate compliance, and enhance sales training. Discover why embracing AI now is the key to staying ahead in the sales industry.

📢 Don’t miss out—watch the full episode and learn how AI is shaping the future of sales!👉 Like, comment, and subscribe for more sales & business insights!

For more information, visit our website:

www.GoSqueeze.com

The future of consumer direct sales is evolving fast—compliance, AI, and lead management are more critical than ever. In this episode, Special guest Michael Peronto joins the conversation to break down the challenges of distributed retail operations, TCPA compliance, and AI-driven sales optimization.

Learn how centralized CRM systems, lead scoring, and automated engagement strategies can enhance efficiency and protect businesses from legal risks. Discover why AI-powered call analysis is revolutionizing sales performance and how upcoming revocation of consent regulations will impact outreach.

Plus, insights into top industry conferences and the trends shaping performance marketing.

📌 Key topics covered:

✔️ The risks of decentralized CRM and data management

✔️ AI’s role in compliance monitoring and sales strategy

✔️ How to optimize lead routing and customer engagement

✔️ Why TCPA lawsuits are rising and how to stay protected

✔️ The future of performance marketing in mortgage, auto, and home services

Stay ahead of the curve—watch now to learn the latest strategies for scaling consumer direct sales while maintaining compliance and efficiency.

🔔 Subscribe for more expert insights on sales, marketing, and compliance!

For more information, visit our website:

www.GoSqueeze.com

Success in sales isn’t just about setting big goals—it’s about having the right systems and leadership in place to make them happen. In this episode of The Juice Consumer Direct Podcast, Andrew Brothers from Vivint breaks down what it takes to build a high-performing sales team, develop leadership, and create a winning culture.

From the power of intentional leadership and structured systems to balancing speed with strategic decision-making, Andrew shares how Vivint optimizes sales performance while fostering growth. Learn how competition and collaboration can work together, why culture is key to process adherence, and how AI-driven analytics are shaping the future of sales.

If you're in sales, leadership, or business strategy, this is an episode you don’t want to miss. Watch now and level up your approach to success!

📌 Subscribe for more insights on consumer direct sales, leadership, and growth strategies!

For more information, visit our website:

www.GoSqueeze.com

The 1-to-1 consent ruling delay has shaken up the lead generation industry, giving businesses a much-needed opportunity to adapt. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger sits down with industry veteran Joey Liner to break down what this means for brands, marketers, and sales professionals.

They discuss the impact of compliance regulations, how companies are rethinking their lead generation strategies, and why consumer experience matters now more than ever. Joey also shares insights on job market shifts, the role of trade organizations like Reach and the Insurance Marketing Coalition, and why smarter, more transparent marketing is the key to success moving forward.

If you're in sales, marketing, or performance advertising, this episode is packed with must-know insights on navigating compliance, avoiding common pitfalls, and preparing for the next wave of industry changes.

🔔 Don’t forget to like, subscribe, and drop a comment below with your thoughts!

For more information, visit our website:

www.GoSqueeze.com

Sales success comes down to speed, strategy, and knowing how to connect with the right people. In this episode of The Juice Consumer Direct Podcast, Brian Bailey shares his expertise on high-volume lead conversion, the differences between traditional and consumer direct lending, and the key to closing more deals faster. From building trust over the phone to uncovering a prospect’s real motivation, this conversation dives deep into the techniques top performers use to dominate in sales.

Brian reveals why coachability and humility matter more than experience, how diversification is critical in a changing market, and why AI can’t replace real human connection in high-stakes transactions. Whether you're in mortgage sales, lead generation, or direct-to-consumer marketing, this episode is packed with insights that will help you convert leads into revenue.

Don't forget to like, comment, and subscribe for more expert sales strategies. Watch the full episode now and start transforming your approach to sales.

Brian Bailey is the VP of Sales with LowVARates.com.  Brian is a licensed loan officer and is personally closed over 75 loans in a month. Brian has lead a team with lowvarates which produced 4500 loans and $1 billion in originations in a single year. Brian enjoys golf, cars and shoes has a collection of over 350 kicks.

For more information, visit our website:www.GoSqueeze.com

In this episode of The Juice Consumer Direct Podcast, our host Carson Poppenger sits down with Amanda Farris, CEO and Founder of LinkUnite, and Sara Malo, Co-Founder and COO of the organization.

Discover how these two industry leaders are empowering women in performance marketing, fostering meaningful connections, and creating transformative networking experiences. From insights on the future of lead generation to stories of resilience and innovation, this episode is packed with valuable takeaways for marketers, entrepreneurs, and leaders alike.

🔗 Learn more about Squeeze: www.GoSqueeze.com

🔗 Learn more about LinkUnite: www.linkunite.live

🎧 Don’t forget to like, comment, and subscribe for more industry insights!

Amanda Farris is the CEO and Founder of LinkUnite, a movement dedicated to supporting women in the performance marketing industry. With over 12 years of experience and a career spanning roles such as Director, VP, and CSO, Amanda has built valuable knowledge and relationships that have shaped her as a leader. Her passion for the industry and commitment to driving positive change have established her as a rising star in the field.

Sara Malo is the Co-Founder & President/COO. Sara is a seasoned marketer with 24 years of experience in digital marketing and the marketing events industry. Her expertise spans sales, operations, client success, and business development, with a proven track record in planning and executing impactful events. Sara excels at fostering relationships, driving engagement, and delivering exceptional results.

LinkUnite is a dynamic community where connections thrive, creativity flourishes, and unity drives progress. Dedicated to empowering women, it fosters meaningful relationships, inspired growth, nurturing support, and shared knowledge. LinkUnite serves as the ultimate destination for personal and professional success, inviting members to connect, create, and unite. Connect. Create. Unite. LinkUnite.

In this episode of the Juice Consumer Direct podcast, Carson Poppenger and Justin Jump discuss relentless business growth and the philosophy of winning mindsets. They discuss the critical strategies behind aligning business models with client success, the importance of incremental changes, and learning from failures to continuously improve.

Learn how shifting from playing it safe to playing to win can dramatically influence your business outcomes. Don't miss these insights that can push your boundaries and secure your success as we gear up for 2025!

For more information, visit our website:www.GoSqueeze.com

Welcome to another episode of The Juice Consumer Direct Podcast! Today, hosts Jake Thorpe and Carson Poppenger sit down with Kamran Bakhtiari, a revered figure in the marketing and data science world.

Kam, founder of Leads Optic, dives deep into how his platform is transforming data and process optimization for lead generation. With a rich background in marketing for major mortgage companies and as a Pepperdine instructor, Kam shares invaluable insights into creating efficient systems that maximize lead potential and bridge the gap between marketing and sales.

Discover the art and science behind effective lead buying and the innovations driving today’s marketing strategies.

Kamran Bakhtiari is an expert within the lead generation industry, with full breadth responsibility from lead acquisition through revenue recognition. He has served in senior leadership roles at LoanDepot, PennyMac, Verengo Solar, and Mission Loans and has been a trusted advisor for many organizations including Americor, Solar Optimum, and many other companies. He has led large marketing, call center, and data science teams with the common goal of improving the ROI for large marketing budgets. He currently is the CEO of LeadsOptics, a technology company focused on bringing transparency into the lead purchasing transaction and improving conversion of leads with the power of AI.

Kamran Bakhtiari also has been teaching for over 10 years within the Decision Sciences program at Pepperdine University’s Graziadio School of Business and Management in their Executive MBA, Fully Employed MBA, Master of Science in Applied Analytics, and Master of Science in Human Resources programs. Mr. Bakhtiari takes great pride in imparting his students with the intellectual tools to solve real-world business challenges – helping them see through the lens of data and decision science to achieve practical, impactful results.

For more information, visit our website:

www.GoSqueeze.com