The Juice - Consumer Direct Podcast

Ep. 56 | How Automation Is Changing Lead Conversion


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What does it take to win in contact centers today?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent accountability, and the growing technical complexity of outbound performance.Nima shares perspective from two decades of building in the space, while Carson and Justin get into the realities operators are dealing with right now: spam tagging, scam tagging, carrier changes, short call duration issues, state-by-state regulation, contact-center performance, and how teams need to think differently about data, process, and accountability.There is also a strong discussion around the value of a contact, missed revenue from underperformance, and why better reporting, tighter process, and higher-intent data are becoming more important than ever. This episode makes it clear that success in today’s environment is not about brute force. It is about smarter systems, better execution, and fewer mistakes.Listen now and subscribe for more conversations on lead gen, conversion, sales performance, and revenue growth.Key TakeawaysContact centers are far more technical than most people think today.Deliverability, carrier behavior, and reputation now have direct impact on performance.Agent underperformance should be measured in lost revenue, not just low conversion.Accountability, training, and incentives all need to work together.Compliance is part of daily operations now, not just a legal box to check.Higher-intent data creates stronger pull-through and fewer headaches.The old “just load a list and dial” model no longer holds up.Chapters00:00 Intro to Nima Hakimi and Convoso00:53 Two decades of growth in the industry01:33 Nima’s background and entrepreneurial roots05:23 Family influence, work ethic, and building with purpose08:27 Why Convoso became a trusted platform08:53 Deliverability, spam tagging, and carrier changes12:21 Call reputation and the shifting telephony environment13:28 Defining moments that helped Convoso scale16:10 Why persistence matters in building a business19:20 The biggest contact-center challenges right now25:20 The value of a contact and missed revenue27:05 Measuring below-average performance more precisely29:19 What Convoso solves for performance marketers today33:33 Compliance, regulation, and calling the right data35:41 Why higher-intent data performs better36:09 Why the old call-center playbook no longer works37:32 Closing thoughts and outro#NimaHakimi #Convoso #ContactCenter #CallDeliverability #PerformanceMarketing #OutboundCalling #LeadGeneration #AgentPerformance #Compliance #Telephony #HighIntentLeads #SalesPerformance #TheJuiceConsumerDirectPodcast

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The Juice - Consumer Direct PodcastBy The Juice - Consumer Direct Podcast