Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey. 
<ul><li><a href='https://www.linkedin.com/in/hannahwaddams/'>Han's LinkedIn</a></li>
<li><a href='https://www.maas-marketing.co.uk/'>MAAS Website</a></li>
</ul>

Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey. Han's LinkedIn MAAS Website

Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey.&nbsp;
<ul><li><a href="https://www.linkedin.com/in/hannahwaddams/" rel="noopener noreferrer">Han's LinkedIn</a></li>
<li><a href="https://www.maas-marketing.co.uk/" rel="noopener noreferrer">MAAS Website</a></li>
</ul>
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Ep 51 - Understanding Your Audience: The Decision Making Journey

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

Education

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

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Ep 51 - Understanding Your Audience: The Decision Making Journey

Ep 51 - Understanding Your Audience: The Decision Making Journey