The marketing game has changed; well, the fundamentals of the brand are the same, but how we express it has changed in many ways. Billy Broas, author of 'Simple Marketing for Smart People', outlines the playbook we didn't know we needed. Billy shares a thoughtful, educated approach to marketing that demystifies the complex and often misunderstood world of selling your business with no shortcuts or tricks; it's about building a solid foundation in understanding how to communicate your value effectively and authentically to a customer who cares. LINKS The Mojo Sessions website www.themojosessions.com The Mojo Sessions on Patreon www.patreon.com/TheMojoSessions Full transcripts of the show (plus time codes) are available on Patreon. The Mojo Sessions on Facebook www.facebook.com/TheMojoSessions Gary on LinkedIn www.linkedin.com/in/gary-bertwistle Gary on Twitter www.twitter.com/GaryBertwistle The Mojo Sessions on Instagram www.instagram.com/themojosessions If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening! © 2024 Gary Bertwistle. All Rights Reserved.