Coach Mark Gottfried sits down with Dan Gavitt, Senior Vice President for NCAA Basketball, to delve into the intricate world of March Madness. They discuss a groundbreaking 2010 media partnership that redefined game broadcasts, the complexities of conference realignments, and evolving NCAA tournament logistics. Key topics include NIL implications, the historical evolution of the Big East Conference, and media negotiations that bring this iconic event to millions. Tune in for an insightful conversation highlighting both the challenges and triumphs behind one of sports' most celebrated tournaments.