From charting the music to charting LinkedIn, in this episode, all round creative genius and serial entrepreneur Sam Browne shares his LinkedIn exploits that lead to him becoming a LinkedIn rockstar a mere 2 months into being properly active on the platform.

We discuss our different content sharing methods where Sam proves to be more of a renegade with his unplanned and unscheduled methods that are also quite impactful. As well as the importance of centering the reading experience and creating aesthetically pleasing posts. 

What sets him apart is his cheeky creative flair that shines through his post segment conception and optimization. 

I broke down Sam's magic after our call in this LinkedIn post: https://bit.ly/3umdbzk

Time Stamps:

00:04 Intro & Sam Browne Rockstar Backstory 

08:00 How Sam Went from Rockstar to LinkedIn Prodigy 

15:16 Sam’s (Past) Business Success

17:25 What are Sidecar Posts?

25:43 Sam’s Content Recipe

28:17 Where/How Sam Learned Copywriting 

31:09 Content Posting Formula 

34:38 Q&A: Schedule Structure 

40:13 My Content Lessons (What Are You Optimizing For?)

45:06 Q&A: Does Not Being Scheduled Help Reach a Different Audience?

48:00 The Story Behind The Emojis

51:36 Sam’s Post Mini-Discussion 

57:09 Q&A: Writing Business Specific Content Or Connecting With Ideal Client Base

1:01:53 Summary & More Pointers 

1:09:58 Wrapup

Find Sam Browne on LinkedIn:

https://www.linkedin.com/in/sam-browne 

View Black River Drive’s Lead Single Here:

https://www.youtube.com/watch?v=7VwNj3BRdzw 

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode on YouTube:

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲

And here are my paid products: Conversations That Close - How to start friendly, non-salesy, but assertive conversation with the aim of finding clients. $150 Basic, $499 Premium: www.ConversationsThatClose.online