Key Takeaways
- Incredible results alone won’t guarantee client retention - relationships matter just as much.
- Onboarding is a trust-building foundation, not a formality.
- A clear scope of work protects both you and the client from mismatched expectations.
- Regular, strategic communication reinforces your role as the expert.
- Making “invisible” work visible helps clients appreciate your strategy and effort.
- Define and communicate processes from day one to prevent ambiguity.
- Shorten time-to-action after a client signs to maintain excitement and momentum.
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