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We made it to Episode 53 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend RJB the Great Grandson of BOBBY JONES and the CEO of Generation Next Project . 

 Robert Jones Black – great grandson of Bobby Jones, businessman and entrepreneur – today launched the Generation Next Project, a foundation dedicated to investing in the social and emotional development of the next generation to build the business leaders and innovators of tomorrow. 

 An immersive digital lifestyle, combined with the isolative effects of a global pandemic has created a mental health epidemic among children, teens, and young adults.  The Generation Next Project aims to bridge this disconnect through partnering with specific organizations providing tools and resources for social and emotional development through the lens of golf’s values and Bobby Jones’ legacy.

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