Join the support insights community to stay up to date on new podcast episodes - https://sentisum.com/resources/community

In today's episode of the Support Insights Podcast we talk to Ben Gardner, VP of Customer Support at Drift, about the recent initiative they've introduced that's taking their customer contact strategy to new levels - their customer community.

Ben will be taking us through how Drift's customer community is allowing them to offer pro-active support that gets every department involved in customer centricity and knowledge sharing.

We'll be discussing what exactly makes up this customer community and the effects on retention and product adoption that Ben is hoping to see in the coming months as a result.

Plus, hear Ben's advice on how to unify different departments in your organization around the central goal of customer centricity, and how this will help your overall business goals in the long-run.

Music: Savour The Moment by Shane Ivers - https://www.silvermansound.com