In today's episode, I dive into the journey of Ian Grant (<a href='https://www.instagram.com/vermontdogtrainer/'>@vermontdogtrainer</a> 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are key to creating impactful content.
We also explore how Ian built his online course, starting with a six-month beta program that evolved into his current three-month "Canines and Culture" program. He discusses the value of running launches, building community, and gathering feedback to continuously improve his offerings. Whether you’re a content creator, entrepreneur, or dog owner, this episode is packed with actionable tips for balancing life, growing a business, and creating meaningful connections through social media.

In today's episode, I dive into the journey of Ian Grant (@vermontdogtrainer 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are key to creating impactful content. We also explore how Ian built his online course, starting with a six-month beta program that evolved into his current three-month "Canines and Culture" program. He discusses the value of running launches, building community, and gathering feedback to continuously improve his offerings. Whether you’re a content creator, entrepreneur, or dog owner, this episode is packed with actionable tips for balancing life, growing a business, and creating meaningful connections through social media.

In today's episode, I dive into the journey of Ian Grant (<a href="https://www.instagram.com/vermontdogtrainer/" rel="noopener noreferrer">@vermontdogtrainer</a> 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are key to creating impactful content.
We also explore how Ian built his online course, starting with a six-month beta program that evolved into his current three-month "Canines and Culture" program. He discusses the value of running launches, building community, and gathering feedback to continuously improve his offerings. Whether you’re a content creator, entrepreneur, or dog owner, this episode is packed with actionable tips for balancing life, growing a business, and creating meaningful connections through social media.

Ep 53: The Step-by-Step Process for Turning Client Work into Viral Content

Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator.

Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial 
“just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following.

With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business.

Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in -  we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.

Business

Entrepreneurship

Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator. Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial “just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following. With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business. Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.

Share Ep 53: The Step-by-Step Process for Turning Client Work into Viral Content

Sign up to save your podcasts

Ep 53: The Step-by-Step Process for Turning Client Work into Viral Content

Ep 53: The Step-by-Step Process for Turning Client Work into Viral Content

More shows like Social Media Money Makers

Social Media Marketing Podcast

Build Your Tribe | Grow Your Business with Social Media

The Chalene Show | Diet, Fitness & Life Balance

Sales Influence Podcast

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

The Game with Alex Hormozi

Affiliate Marketing Millionaire

The Mel Robbins Podcast

Good Content with Shannon McKinstrie