For many of our patients, the New Year means new insurance: whether that means a new plan or simply a rollover into fresh deductible & out-of-pocket costs, these changing financial obligations can be a major barrier to physical therapy services. Last year, my clinic had a MAJOR drop-off in patient volume from December to January, but this year I'm taking active steps to reduce this stark change, which I'm sharing in today's episode. Step one? Start now!