Hello listeners, Today's guest is Jon C. Warner. John is the author of 40 books, his most recent SLAM is a wonderful guide book for anyone starting a business. Jon and I had a great conversation covering finding your market opportunity first and then developing your product/service. In other words, Jon flips the Product-Market fit to Market-Product fit.

Link to Jon's most recent book, SLAM

SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map

We love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Mike and I would like to thank the law firm of Phillips Lytle, LLP for sponsoring this podcast episode. We are proud to partner with Phillips Lytle because of the entrepreneurial approach they take to legal matters and their long history of success with startup businesses. Please reach out to Phillips Lytle Partner Rich Honen at 518-618-1225 or visit PhillipsLytle.com.

This podcast produced by our friends at Bizi Media

Thanks for listening,

Bela and Mike