We've talked a lot about branding over the years. Marilla created one brand and then, unexpectedly, another. Beth's been thinking a lot about branding lately. This week, Kyle Knobel (who incidentally creates all of TYFU's great graphics) joins Beth and Marilla for a talk about what we mean by "brand" and how small details make a big difference.

Would anybody like a New Coke?

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

Contact us and share YOUR story at tyfupod.com.

Follow us on Instagram @tyfupod.

Like us on Facebook.