The end of our third season is here. As we look back on our 55th (!!!) episode of TYFU, we're feeling one emotion stronger than others. Gratitude. This week, Beth and Marilla reflect on the things they are grateful for as they head into the choas of the holiday season in retail, but not before Marilla shares an epic Today in Retail.

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We've talked a lot about branding over the years. Marilla created one brand and then, unexpectedly, another. Beth's been thinking a lot about branding lately. This week, Kyle Knobel (who incidentally creates all of TYFU's great graphics) joins Beth and Marilla for a talk about what we mean by "brand" and how small details make a big difference.

Would anybody like a New Coke?

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Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform.

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Some business owners are fearful of taking on debt. Others take a more "devil-may-care" approach to borrowing money. In this episode, Michael Scaglione of Finger Lakes Federal Credit Union talks to Beth and Marilla about good debt vs bad, how to know the difference, and how to use debt as a tool for growing small businesses rather than as a life raft for rescuing them.

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We all agree that it takes a certain type of person to succeed in small business, but do we all agree on what type of person that is? This week, Beth and Marilla consider the essential personality characteristics shared by different kinds of micro business owners.

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We are encouraged by how many listeners contact us to say TYFU makes them feel less alone as a small business owner. We are all in this together and want each and every one of us to succeed. Well, except for that one place down the street. We're going to bury that place! This week Beth and Marilla talk about their experiences with competition, healthy and...otherwise.

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We've talked about knowing when it's time to walk away from a business. Handing that business off to somebody else, particularly family, is a whole different matter. This week, Sarah Eighmey from one of our favorite wineries, Anthony Road, joins Beth and Marilla to talk about passing a business from generation to generation.

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What happens when you feel like your small business is taking more than it's giving? How do you deal with employee burnout, customer burnout, or your own sense of overwhelm? In this episode, Beth and Marilla discuss how to handle those inevitable moments when you feel like giving up.

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"Dress for the job you want, not the job you have." As a small business owner, the job you have is (hopefully) the job you want, so what is one to do about a dress code? Do you dress for the vibe of the store? Do you dress to impress your customers? How do you tell your employees to dress?!! Tricky questions one and all, but Beth and Marilla don't shy away from any of them in this episode.

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So...TYFU is ready to make you a deal. Listen to our latest episode and we'll throw in the previous episode for FREE. Okay, okay...they're free all of the time, but some people just love to get something on sale. This week, Beth and Marilla talk about how they feel about PUTTING something on sale.

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