Agrikool, is a startup focused on making food and agricultural products accessible to everyone.  Palesa Motaung, COO of Agrikool discusses the challenges of agri-entrepreneurship in South Africa and how Agrikool has had to adapt its business model to meet the needs of its target market. The episode also highlights Agrikool's strong retail partnerships in the sector and their commitment to research and development to support the farming community.

Episode timestamps:

[00:18] Agri-entrepreneurship challenges in South Africa.

[06:00] Access to finance for farmers.

[09:07] Challenges for small-scale farmers.

[15:19] Small-scale farming challenges.

[19:07] Initiatives should be more focused.

[23:02] Small-scale farmers and research.

[26:40] Qualifying to supply through Agricool Farms.

[30:29] Seasonality and market pricing.

[34:10] Market intelligence is gold.

Visit Agrikool for more information.

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