What if you could invent a sleep product that works all night without a battery? That's exactly what Keith Phillips and Charles did with SomniBuds, raising $251,537 from more than 800 backers on Kickstarter.

In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way.

Keith and Charles share insights on:

• Turning an idea into a hardware product

• Engaging early backers before launch

• Optimizing Meta ads for crowdfunding success

• Handling skepticism and building trust with a novel product

If you're planning your first hardware launch or just curious about crowdfunding innovation, this episode is packed with practical advice from creators who successfully turned a bold idea into a funded product.

Resources and Tools Mentioned:

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• SomniBuds™ - Battery-Free Sleep Earbuds on Kickstarter

• SomniBuds Official Website