Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Funding a mission is hard.

Getting people to believe in it is harder.

In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Matthew Paneitz of Long Way Home, a nonprofit that has transformed discarded materials into schools and community infrastructure in Guatemala.

You'll hear how Matthew went from a Peace Corps experience to building a global fundraising operation—and why persistence, storytelling, volunteer programs, and measurable impact can completely change your fundraising results.

In this episode, you'll learn:

• How to get people behind your mission when you're starting with limited resources.

• Why telling your story enthusiastically can make fundraising more effective.

• How volunteer programs can create both impact and revenue.

• Why documenting your work can become a powerful marketing tool.

• How platforms like GlobalGiving can help build donor trust.

• Why testing, failing, and adapting are essential to successful fundraising.

• How measuring your impact can make your fundraising message stronger.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• The Nonprofit Funding Fast Lane

• Nonprofit Fundraising Hacks Book

• Nonprofit Crowdfunding Explained

• Long Way Home Website

• Long Way Home on Facebook

• Long Way Home on YouTube

Ideas are easy.

Execution is hard.

In this episode, Salvador Briggman talks with Dori Topaz of Livwell Brands about the crowdfunding strategy behind SmoqeX, an all-in-one indoor smoker, air fryer, and grill.

Dori shares how he spent two years developing the product, built a community before launch, collected early commitments, communicated directly with backers, and raised roughly $340,000 plus from more than 500 supporters.

In this episode, you'll learn about:

• How to build a crowdfunding community before launch

• Why product validation matters before Kickstarter

• How to create trust with backers

• Why high-priced rewards can benefit from this key thing

• How PR helped SmoqeX gain additional media attention

• Why resilience matters when bringing an invention to market

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• SmoqeX on Kickstarter

• SmoqeX Website

Launching on Kickstarter?

Wondering what separates successful creators from everyone else?

In this episode of Crowdfunding Demystified, Salvador Briggman talks with Johannes Faure-Brac, founder of Airmaan, about how his latest Kickstarter campaign raised over $315K by focusing on trust, product validation, and customer relationships instead of aggressive marketing.

In this episode, you'll learn:

• Why this new approach can outperform old methods

• How extensive product testing reduced launch risk.

• Why this one thing helped turn backers into loyal brand advocates.

• How Kickstarter validated an entirely new product category.

If you're planning a crowdfunding campaign or launching a physical product, this episode is full of practical advice you can immediately apply.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• M Sofa on Kickstarter

• Airmaan Website

Crowdfunding isn't just about raising money.

It's about earning trust.

In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Charles Yeomans, CEO of Atombeam, to break down how his company has raised more than $12 million through equity crowdfunding while building one of the largest investor communities on StartEngine.

You'll discover:

• How transparent communication builds long-term investor trust

• Why Atombeam raised $5 million in just over one week

• What founders should do between fundraising rounds

• How to grow an audience before asking for investment

• Why persistence is one of an entrepreneur's greatest assets

If you're planning an equity crowdfunding campaign, this episode is packed with practical fundraising lessons you can apply immediately.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• Free Equity Crowdfunding Course

• Equity Crowdfunding Explained

• Atombeam on StartEngine

• Atombeam Tech Website

• Gambling Man: The Secret Story of the World's Greatest Disruptor, Masayoshi Son

This unique strategy is a game-changer.

If you're ready to unlock crowdfunding success, listen up.

In this episode of Crowdfunding Demystified, Salvador Briggman speaks with ceramic artist Trevor Foster about how he raised more than $228,000 from over 1,500 backers on Kickstarter after spending a decade refining his craft and crowdfunding strategy.

In this episode, you'll discover:

• How Trevor turned a ceramic art career into a thriving Kickstarter business

• Why THIS #1 THING is critical for crowdfunding success

• How a simple method generated thousands of followers

• The valuable insights from ten years of Kickstarter experience

• Why this approach always beats the typical launch framework

Tune in to hear the lessons behind one of Kickstarter's most successful ceramic art campaigns.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• FREE Crowdfunding PR Course

• Emission Free Generators on WeFunder

• The Lean Startup by Eric Ries

You'll never believe this story.

Get ready to be blown away by some of these valuable crowdfunding tactics.

In this episode of Crowdfunding Demystified, Salvador Briggman talks with Matthew Semple and Anderson Camp, the founders of Razor Rinser 2.0.

You'll discover:

• Why THIS percentage of Kickstarter followers became paying backers

• How this easy tactic guided every major product upgrade

• What changed between their first and second Kickstarter campaigns

• Why simpler launch systems outperformed complicated funnels

• How this key marketing asset reduced launch-day risk

• What they learned about fulfillment, shipping, and customer trust

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• Razor Rinser 2.0: Making Shaving Easier and Cleaner on Kickstarter

• The Clean Shave Website

Crowdfunding is filled with potential.

You can even go from $30k to $300k!

And, that's exactly what today's guest did.

In this episode of Crowdfunding Demystified, Salvador Briggman speaks with Conrad Sayer, founder of Adventuremate, about how he transformed a small Kickstarter campaign into a $374,980 crowdfunding success with Adventuremate V3.

In this episode, you'll discover:

• How a simple launch trick dramatically increased conversions

• Why this one thing matters more than just having a "great idea"

• Why this type of live campaign content kept backers engaged

• What Conrad learned after redesigning his product three different times

• The sneaky way that Kickstarter backers can help with your marketing

If you want to build a real product brand through crowdfunding, this episode is loaded with practical insights.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• Adventure Mate V3

• Adventure Mate

Crowdfunding starts before Kickstarter.

Long before launch.

In this episode, Max Engle of Groundhog Audio reveals how he raised over $192,000 by validating his idea with rough prototypes, $500 in ads, and viral Instagram videos.

You'll discover:

• How to test demand before manufacturing

• Why ugly prototypes generate better feedback

• How social media comments improved the product

• What it takes to fund in five minutes

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• OnePedal™: The Tone-Matching Guitar Pedal on Kickstarter

• Groundhog Audio Website

• Groundhog Audio on Instagram

You've got an idea. But will it fund?

In this episode of Crowdfunding Demystified Podcast, host Salvador Briggman breaks down how one creator raised $171,155 on Kickstarter with over 300 backers—without guessing what would work.

Toby Roberts from Thaan Grill shares the exact crowdfunding strategies that built momentum before day one.

You'll discover:

• How one audience-building move can make or break your Kickstarter

• How this ad testing approach saves thousands before you launch

• What key signals reveal if your campaign will actually succeed

• Why the biggest shift turns your product into something people care about

If you're planning a crowdfunding campaign, this is essential listening.

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• Thaan Grill - World's Most Beautiful Tabletop Charcoal Grill on Kickstarter

• Thaan Charcoal

How do you turn a nostalgic idea into a $1,058,593 crowdfunding success? In this episode of Crowdfunding Demystified, Salvador Briggman interviews Thomas Bertani from Substance Labs, creator of BrickBoy — a kit that transforms a LEGO Game Boy into a playable console.

In this episode, you'll learn:

• How THIS method confirmed demand before launch

• Why this marketing channel became the campaign's biggest growth driver

• How understanding one KEY group shaped the entire marketing strategy

• And much more!

Resources and Tools Mentioned:

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• BrickBoy — The kit that makes the LEGO® Game Boy come alive on Kickstarter

• BrickBoy