Topics: Content, branding, authentic marketing, innovation

Guest: Rich Kylberg

Boiled down to a few words, what is our fundamental job as marketers? For today's guest, award-winning marketing innovator Rich Kylberg, our job is to make intelligent decisions to help our brands stand out. We dive into what that means, in a conversation ranging from compassionate, people first communications to how to balance good content v. distribution.

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."