We chat with digital marketing tool Brandwatch to discover the ways your brand can use market research for maximum success.

We're chatting with Simpli.fi, whose mission is to simplify digital advertising with unstructured data solutions. Tune in to learn more about keeping it local with localized programmatic advertising.

Today, we’re continuing our series on digital tools and sharing our recent conversation with Brendon O’Donovan and Patrick Barrett of TrendKite. We’re huge fans of this company– and have been since we started using their PR software as a beta user. At its core, TrendKite is trying to solve the same problems we are: trust, influence, and insights.

And to do this, TrendKite blows past vanity metrics of the past to help communicators demonstrate the value of (hard) earned media in digital terms (traffic, SEO, and social amplification), as well as more meaningful measurements of brand impact.

We were thrilled to sit down with this valued partner and hear how they are further evolving their software to go beyond smart measurement to provide analytics that improve the strategy – capabilities paramount to succeeding in the current era they are calling digital PR.

So what’s digital PR? Why is that blasted across TrendKite’s current website? How did they arrive at that oh-so-simple positioning? And for something that means so many things to different people?

Please give a listen to hear the answers to those questions and learn about the latest approach and tools from this great partner of PR.

The Good Stuff and The Noise is all about featuring stories from inspiring marketers. Make sure you never miss an episode by following us Twitter, Instagram, and everywhere else @heyINKco. You can also download The Good Stuff and The Noise on Soundcloud, iTunes, Stitcher, or wherever you get your podcasts.

Digital tools are revolutionizing our industry. We chat with fan experience company Fooji in part one of our Digital Day series.

In this episode, we chat with Amy Looper and Beth Carls, founders of One|Seventeen Media. The technology works with kids via social tools they already know.

Show Notes

In this 58th episode of The Good Stuff & The Noise, Kari and Joey sit down with one of our favorite former clients, Julie Huls. We had the honor of working with Julie from 2012-2016 when she made great things happen at the Austin Technology Council.

Using the model she built and tested for Austin, Julie Huls is now leading economic transformation through technology in emerging tech markets in the Midwest like Milwaukee, Wisconsin. An Illinois native, Julie is personally vested in helping the middle of the country harness the opportunity and prosperity that a thriving technology ecosystem promises.

“Austin truly is a model that is admired in other parts of the country. I speak now up in the Midwest every day about not just Austin but the state of Texas. I think what’s happened here is truly remarkable. The pro-entrepreneur and pro-business environment is something admired in a deep way in other markets,” said Julie Huls, now of The Huls Group.

Learn why Milwaukee is promising to be the next hub for technology and innovation, and how embracing a city’s culture and history is critical to building an authentic growth narrative. (It all comes back to communications, y’all!) Milwaukee has this in spades. Even if you’re not into economic development, you might just want to go visit Milwaukee for a weekend after listening to this episode.

The Good Stuff and The Noise is all about featuring stories from inspiring marketers. Make sure you never miss an episode by following us Twitter, Instagram, and everywhere else@heyINKco. You can also subscribe to The Good Stuff and The Noise on Soundcloud, iTunes, Stitcher, or wherever you get your podcasts.

Topics: Marketing, purpose-driven marketing, social good, brand storytelling

Guest: Alicia Tillman, CMO SAP

We discuss why (and how) brands should take a stand, prioritize the greater good, and find their authentic purpose. SAP’s CMO Alicia Tillman joins us and shares that purpose-driven brands consistently report increased share prices and employee retention.

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."

Topics: Diversity, entrepreneurship, marketing for start-ups

Guest: Dana Callender

We tackle the issue of diversity in entrepreneurship with DivInc., a start-up accelerator focused on supporting women and people of color. Guest Dana Callender shares how unconscious bias and imposter's syndrome exacerbate diversity problems. Joey and special guest host Kari Hernandez also discuss the marketing tips DivInc. shares with the start-up founders in its program.

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."

Topics: Content, branding, authentic marketing, innovation

Guest: Rich Kylberg

Boiled down to a few words, what is our fundamental job as marketers? For today's guest, award-winning marketing innovator Rich Kylberg, our job is to make intelligent decisions to help our brands stand out. We dive into what that means, in a conversation ranging from compassionate, people first communications to how to balance good content v. distribution.

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."

Topics: Growth, New York, INK East

The entire INK East team joins us to talk about INK's new company office in New York City. Ever wondered what it's like to establish a presence in this world epicenter? Hear more about how good communications can be accomplished from anywhere, but especially from a city with such a density of opportunities.