Topics: personal marketing, networking, blogging, podcasting, writing

Difficulty Level: Casual

Author, writer, and marketing consultant Molly Beck talks to us about her new book, Reach Out, and how you can build your own personal network to increase your influence.

Topics: Media relations, tech journalism, mobile content

Difficulty Level: Intermediate

Media consultant Sam Whitmore joins us for a matter-of-fact look at today’s media landscape. Sam specializes in tech editorial, so get those pencils ready to take some killer notes. He also shares insight on how mobile has changed the game for publications.

INK is eschewing its old name for one that far better suits our talents: INK Communications Co. What's in a name? A lot, as it turns out. Join fearless INK leaders Starr Million Baker and Kari Hernandez as they discuss the ins and outs of rebranding a company.

Did you know there are more than 65 million businesses on Facebook? Or that 69% of users have made a purchase after seeing a Twitter ad? Your social media strategy is crucial. Learn how to use data to make it better than ever. Also, learn a fun fact about "Don't Stop Believin'" by Journey.

Despite the vast pool of data at our fingertips in today’s marketing landscape, it can still be a challenge to demonstrate the return on investment of a public relations program. We tackle this conundrum head-on in this episode, featuring Becky Banasik of PR measurement powerhouse TrendKite.

Writer and editor Jennifer Robenalt joins us to chat how to immediately draw readers in with a killer lede, why it’s best to write for your audience instead of your client, and words that should set off alarms in your head whenever you see them.

Between YouTube, Facebook, Twitter, Snapchat, and Instagram Stories, there are plenty of visual avenues to display your brand. So where should you start? Design and social extraordinaire Ryan Riggins joins us to share his top tips.

Denver INKers Allyse Sanchez and Bree Wood share their tips on how brands can tell their stories in the most brilliant ways possible. The two also discuss working with the media to propel companies to the next level and their oddly obsessive fear of sharks.

Email marketing is one of the most effective ways to keep your audiences informed and engaged. But how do you optimize your email program for the highest impact? And how do you make sure your emails stand out in your subscribers’ crowded inboxes? Find out on this episode with special guest Jill Guest of SendGrid.

In this episode, we chat gathering accurate audience insights, how to create informed visuals and content, and utilizing creative assets to maximize media efforts. Embrace The Good Stuff.