Topics: B2B Podcasting, LinkedIn, content marketing

Guest: James Carbary

Podcasts are officially a dominant content medium, but B2B podcasting is still a blindspot for many marketing and advertising professionals. Tune in to learn how to get started and learn the most important metric of success for a B2B podcast (hint: it's not downloads.)

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."

Topics: Cleantech marketing, renewable energy, branding

Guests: Dhruv Varma, Caitlin New

Along the B2B or B2C buyer's journey, cleantech marketing presents unique challenges. Whether you're rebranding or building media relationships, our expert guests share what they've learned in the trenches of cleantech marketing. stay tuned until the end of the episode, where we geek out and recognize just how cool marketing for green and sustainable brands can be.

Topics: SXSW, Women in Digital, networking, empowering women in the workplace

We welcome Women in Digital, a national organization for women who work in digital career fields to share knowledge and empower and inspire one another. With causes like #MeToo and #TimesUp on our minds, Women in Digital is one of the exciting organizations leading the charge for equality in the workplace.

Topics: Ed Zitron, net neutrality, the GDPR, copyright

It's our 50th episode! To celebrate, we're joined by two exciting guests: Ed Zitron, and returning guest Kerry O'Shea Gorgone. Ed tells us the story behind his popular Twitter account. Kerry joins The Good Stuff and The Noise (again!) for an important discussion about what marketers need to know about net neutrality repeal and the GDPR.

Topics: Renewable energy, media relations, integrated marketing, crisis communication

We chat all things renewable energy – how the industry has grown, how it’s marketed, and how we as communicators can ensure that all of the audiences energy affects – and there are a lot of them! – understand its benefits to the world around us.

Topics: AI, marketing technology, brand strategy

Communicators have artificial intelligence on the brain as AI continues to grow into a core component of modern marketing technology. Ever wondered how to capitalize on AI in a way that's right for your brand? Or if you should be investing time in AI at all? We've got answers for you on The Good Stuff and The Noise, our very first episode of 2018!

Expert guest Tim Weinheimer gives us the scoop on his new e-book: "The Robot Apocalypse: How Brands Can Survive and Thrive in the Age of AI." He tells us how 2018 should be the year for marketers to decide how AI fits into their brand's strategy. He also shares some of the findings from a survey his team conducted of over 1000 US residents, revealing their expectations of brands that offer AI. Stay tuned until the end of the episode for Tim's incredibly inspiring Final Word, and visit The Weinheimer Group's website to get the book for yourself.

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."

We’re bidding farewell to 2017 in our final episode of the year. We had a lot of great advice come through the INK studios, so why not ring in 2018 with some of our favorite sage wisdom?

Talking Points: advertising, community, creative thinking, marketing, networking,

The power of a network is critical – not just for advancing your career, but also developing friendships that can last a lifetime. But if you don’t have much experience networking, where in the world do you start? We'll hear from both Austin Ad Fed and Ad 2 Austin on this episode of The Good Stuff and The Noise.

Topics: social media, fact checking and fake news, content marketing, PR best practices

Difficulty level: Casual

No guest this week! Instead, we're taking a look back at 2017 and all the good stuff our expert guests have shared throughout the year.

 

If you want to go back and listen to full versions of The Good Stuff and The Noise snippets featured in this episode, here is your listening guide in order of appearance:

Ep. 43: Reach Out (I'll Be There), with author Molly Beck

Ep. 29: Fact Checking, with PolitiFact Texas’s Gardner Selby

Ep. 42: Technical Foul, with media consultant Sam Whitmore

Ep. 22: Kickin’ Off the New Year, with Jane Kovacs, Dara Quackenbush, and Andy North

Ep. 23: The Legal Side of Marketing, with marketing and legal guru Kerry O’Shea Gorgone

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."

Topics: market research, audience intelligence, social media data

Difficulty level: Intermediate

We're talking audience intelligence on this packed episode of The Good Stuff and The Noise. The data experts behind audience insight platform People Pattern, alongside some fans from INK's Research + Insights team, join us to discuss the need we all have as marketers to find trustworthy data about the images, ideas, and brands that resonate most with our audiences. They tell us how to utilize the vast pool of audience intelligence to be found on social media – and how to capitalize on it once you have it.