Topics: Marketing, purpose-driven marketing, social good, brand storytelling

Guest: Alicia Tillman, CMO SAP

We discuss why (and how) brands should take a stand, prioritize the greater good, and find their authentic purpose. SAP’s CMO Alicia Tillman joins us and shares that purpose-driven brands consistently report increased share prices and employee retention.

Thanks to Lee Rosevere for the use of his song "Ingenuity" and David Szesztay for the use of his song "Traveller."