Get the show notes: http://wp.me/p2TAu9-2ti
In this episode you’ll learn:
The importance of using Kickstarter as a validation toolHow the team was able to raise $80,000 for the fast charge battery on day 1How their strategy has changed over the 5 different campaignsHow the team did PR and blogger outreach for their campaignThe layout that the team uses for every campaignWhy people pledge to Kickstarter campaignsThe story behind their Shark Tank appearance (Mark Cuban is an investor).How to get major retail outlets like Brookstone and other outletsWhy the team’s Indiegogo project didn’t work out as well.