Hello listeners, Today's guest is Jim Williams. Jim founded Upper Hudson Coffee, located in North Creek, NY where he roasts coffee that captures the history and richness of the upper Hudson River gorge. Jim is one of the most interesting people I know. His life experience spans being a Dean of Students at a private prep school, a river rafting guide, a male stripper, a professional ski patroller, and starting his coffee roasting business back in his beloved Adirondacks. Jim's insightful approach to branding his coffee is a good lesson in product positioning. Enjoy this podcast and try some of his coffee.

You can find his coffee at Upper Hudson Coffee

We love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Mike and I would like to thank the law firm of Phillips Lytle, LLP for sponsoring this podcast episode. We are proud to partner with Phillips Lytle because of the entrepreneurial approach they take to legal matters and their long history of success with startup businesses. Please reach out to Phillips Lytle Partner Rich Honen at 518-618-1225 or visit PhillipsLytle.com.

This podcast produced by our friends at Bizi Media

Thanks for listening,

Bela and Mike