I’m joined by the brilliant and spicy Emelie from Pass the Queso — messaging and sales copy strategist, head honcho of personality-packed copy, and advocate of the phrase “B-minus work is still work.”

We talk about:

* How to write faster without sacrificing personality or conversion

* Why getting clear on your message makes everything easier (and less emotional)

* What “quality” copy really means — and how to know when yours is hitting the mark

* Letting go of the pressure to sound clever and embracing the unsexy version first

* And how simplifying your process can help you actually enjoy writing (yes, really)

Emelie also shares what happened when she pivoted the messaging for Stand Up Copy — and why regularly revisiting your message is a good thing.

🔗 Connect with Emelie:

Threads: @passthequeso

Website: passthequeso.com

Stand Up Copy: standupcopy.com

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