In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the debate of Amazon vs Meta advertising and what it means for e-commerce brands. They unpack why consumers often shift from social media ads to shopping on Amazon, highlighting the platform’s trust factor, fast delivery, high conversion rates, and strong customer protection. You’ll also learn how to protect your brand with Amazon Brand Registry, manage IP risks, and leverage both Amazon and Meta to create a blended strategy that drives growth. If you want insights on e-commerce strategy, Amazon ads, DTC costs, conversion optimisation, and building brand control online, this episode is packed with takeaways.