Sign up to save your podcasts
Or
Share Ep 56: Breaking away from conventional thinking when starting your business
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 56: Breaking away from conventional thinking when starting your business
Navigating the Path to a Successful Business Startup:
Starting a business is an exciting journey, but it can be riddled with potential pitfalls. Let's explore some key considerations for your startup, so you can chart a successful course.
1. Transition from Conventional to Coveted Thinking:
You possess expertise gained through experience, education, or training. To stand out and be in demand, you need to embrace coveted thinking over conventional wisdom:
- Conventional thinking often focuses on the basics like websites, logos, and office space. While these elements are essential, they shouldn't be your sole focus.
- Prioritize offering value to your potential clients, emphasizing solutions that get them unstuck and then transition into a paid consultation to delve into specifics.
2. Define Your Niche:
Instead of trying to be a jack of all trades, narrow your focus to a specific area where you excel. Avoid spreading yourself too thin with too many products or services:
- Define your niche by understanding your target audience's specific needs and problems. Tailor your offerings to address those needs effectively.
- Keep your product or service offerings narrow and well-defined. This will help you stand out as an expert in your field.
3. Developing a Client Acquisition System:
Instead of relying solely on traditional networking methods, create a systematic approach to attract and retain clients:
- Invest in a marketing funnel that guides potential clients through the "know/like/trust/try/buy" process. This approach nurtures relationships and screens out unsuitable clients.
- Leverage digital platforms like podcasts, social media, and email marketing to reach a wider audience efficiently.
- Position yourself as a sought-after expert in your field by focusing on personal branding and online presence.
Embrace coveted thinking and refine your approach to ensure a successful business startup. If you need guidance on this journey, don't hesitate to seek assistance from experts who can help you navigate the process effectively. You can visit tomclairmont.com to learn more and get started.
Website: www.tomclairmont.com
Online Course: Solopreneur 90 Day Launch Plan
Receive weekly tips and perspective emails from Tom on having a professional online business HERE.
www.tomclairmont.com
Support this podcast at — https://redcircle.com/solopreneur-success-path/exclusive-content
View all episodes
By Tom Clairmont | Helping Solopreneurs Launch and Grow Their Business
5
55 ratings
Navigating the Path to a Successful Business Startup:
Starting a business is an exciting journey, but it can be riddled with potential pitfalls. Let's explore some key considerations for your startup, so you can chart a successful course.
1. Transition from Conventional to Coveted Thinking:
You possess expertise gained through experience, education, or training. To stand out and be in demand, you need to embrace coveted thinking over conventional wisdom:
- Conventional thinking often focuses on the basics like websites, logos, and office space. While these elements are essential, they shouldn't be your sole focus.
- Prioritize offering value to your potential clients, emphasizing solutions that get them unstuck and then transition into a paid consultation to delve into specifics.
2. Define Your Niche:
Instead of trying to be a jack of all trades, narrow your focus to a specific area where you excel. Avoid spreading yourself too thin with too many products or services:
- Define your niche by understanding your target audience's specific needs and problems. Tailor your offerings to address those needs effectively.
- Keep your product or service offerings narrow and well-defined. This will help you stand out as an expert in your field.
3. Developing a Client Acquisition System:
Instead of relying solely on traditional networking methods, create a systematic approach to attract and retain clients:
- Invest in a marketing funnel that guides potential clients through the "know/like/trust/try/buy" process. This approach nurtures relationships and screens out unsuitable clients.
- Leverage digital platforms like podcasts, social media, and email marketing to reach a wider audience efficiently.
- Position yourself as a sought-after expert in your field by focusing on personal branding and online presence.
Embrace coveted thinking and refine your approach to ensure a successful business startup. If you need guidance on this journey, don't hesitate to seek assistance from experts who can help you navigate the process effectively. You can visit tomclairmont.com to learn more and get started.
Website: www.tomclairmont.com
Online Course: Solopreneur 90 Day Launch Plan
Receive weekly tips and perspective emails from Tom on having a professional online business HERE.
www.tomclairmont.com
Support this podcast at — https://redcircle.com/solopreneur-success-path/exclusive-content