Gaming historian and journalist Damiano Gerli shares the details of how exactly Nintendo marketed itself to the Italian consumer in the 80’s and 90’s as laid out in his article Selling Mario to Italians: the untold story of Nintendo in Italy. They really had their work cut out for them as they tried to bring their console into an environment already heavily favoring PC gaming as well as free of software copyright laws. How did they make it work and what byproducts still survive today as a result?

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