Most Digital Marketers are going crazy over Facebook Messenger Bots. I hear so many of them talk about Facebook Messenger Bots changing the Digital Landscape in 2019. Yes, if used in the right context, messenger bots can add a lot of value to your overall marketing game plan. But is it THE THING in 2019? Nope! I don't think so. Yes, the messenger has a high delivery, open and click-through rate. But it's also a very Intrusive and Personal space. You may drive some quick sales with the messenger... But you will end up with far more potential customers disassociating from you or your brand with constant bombardment over the Facebook messenger. No matter what you call it... Delivering value, giving Lead Magnets... there is still a sense of personal space that we associate with the messenger. It's like selecting short-term gains over long-term leverage. To me, here are the 3 Big Shifts you need to make in your Digital Marketing Strategy in 2019 to continue to Build a Brand that stays relevant in the long run.