We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE

(00:00:08) The Mosaic of Wine intro

(00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley

(00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule

(00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE

(00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer

(01:05:30) Contact Details, Esources and Outro

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Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]

GUEST CONTACT: Liz Mercer, Partner, WISE

https://www.wineindustrysaleseducation.com

Date recorded: 4 Mar 2025

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Email: [email protected]

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