We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills

Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia

Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story

Challenge - Connection and Communication with new drinkers

Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels

Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine

Contact Details and Outro

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Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]

GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills

https://www.wirrawirra.com

Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator

Date recorded: 2 April 2025

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