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We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills
Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia
Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story
Challenge - Connection and Communication with new drinkers
Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels
Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine
Contact Details and Outro
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]
GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills
https://www.wirrawirra.com
Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator
Date recorded: 2 April 2025
Listen and subscribe - https://www.interpretingwine.com/588
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin
By Lawrence Francis' Interpreting Wine podcast4.4
2626 ratings
We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills
Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia
Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story
Challenge - Connection and Communication with new drinkers
Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels
Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine
Contact Details and Outro
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]
GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills
https://www.wirrawirra.com
Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator
Date recorded: 2 April 2025
Listen and subscribe - https://www.interpretingwine.com/588
CONTACT ME:
Email: [email protected]
SOCIAL LINKS:
Instagram - https://www.interpretingwine.com/instagram/
Facebook - https://www.interpretingwine.com/facebook
Youtube - https://www.interpretingwine.com/youtube
Twitter X - https://www.interpretingwine.com/twitter
Linkedin - https://www.interpretingwine.com/linkedin

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