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Ep. 59 - Alessandra Almeida Jones, Global CMO at BCLP - ''Vulnerability can be a superpower if you use it with honesty and integrity and you do it right.''
Alessandra Almeida Jones explains on this episode of Leaders With Ambition that she began tapping into her bedrock confidence only after she committed to being authentic and admitting limitations (which we all have, of course).
As Global Chief Marketing Officer for Bryan Cave Leighton Paisner LLP, our guest brings the culmination of her varied life experience to building both the firm’s brand and a vibrant, inclusive workplace culture.
A native of Brazil, Ale (as she prefers to be called) has eagerly raised her hand for every opportunity. Starting as a junior marketing generalist and relatively new arrival in the U.K., she has always been intentional about staying open and constantly expanding her foundational skill set. Ale is also all about fortifying her growing network through “service to others.”
Learn how this dynamic boardroom leader has adapted to different professional services environments and why she is passionate about the role of sponsorship. All along the way, Ale has also prioritised diversity, equity and inclusion based on action and follow-through – not just best intentions.
You’ll also find out how an in-house mentor early in her career gave Ale the tools she needed to lean into leadership and what marketing challenges are most pressing in the face of today’s hyper-competitive job market and myriad new technologies.
“All of us have challenge areas as leaders and development areas,” says our guest. “I think it’s really important to signal that so that people around you can support you.”
Key Takeaways
-The importance of diversity and inclusion in creating a truly inclusive workplace
-The transition from managing to leadership and the role of emotional intelligence
-The value of being a generalist in marketing and continuously learning and adapting
-The significance of building relationships and serving others in professional services firms Work with intention and determination, but also work smartly.
-Value the lived experience and don't rush career progression.
-Build strong relationships and connections with colleagues and stakeholders.
-Embrace vulnerability as a superpower in leadership.
-Promote diversity, equity, and inclusion in law firms.
-Address challenges in talent recruitment, technology integration, and cross-functional collaboration.
00:00 Introduction and Background
02:53 Navigating Challenges and Embracing Diversity in the Workplace
10:19 From Managing to Leadership: The Role of Emotional Intelligence
18:07 The Power of Being a Generalist in Marketing
27:24 Building Relationships and Serving Others in Professional Services Firms
29:28 The Power of a Sense of Belonging
35:40 Intention, Collaboration, and Vulnerability in Leadership
45:04 Promoting Diversity, Equity, and Inclusion in Law Firms
View all episodes
By Ambition UKAlessandra Almeida Jones explains on this episode of Leaders With Ambition that she began tapping into her bedrock confidence only after she committed to being authentic and admitting limitations (which we all have, of course).
As Global Chief Marketing Officer for Bryan Cave Leighton Paisner LLP, our guest brings the culmination of her varied life experience to building both the firm’s brand and a vibrant, inclusive workplace culture.
A native of Brazil, Ale (as she prefers to be called) has eagerly raised her hand for every opportunity. Starting as a junior marketing generalist and relatively new arrival in the U.K., she has always been intentional about staying open and constantly expanding her foundational skill set. Ale is also all about fortifying her growing network through “service to others.”
Learn how this dynamic boardroom leader has adapted to different professional services environments and why she is passionate about the role of sponsorship. All along the way, Ale has also prioritised diversity, equity and inclusion based on action and follow-through – not just best intentions.
You’ll also find out how an in-house mentor early in her career gave Ale the tools she needed to lean into leadership and what marketing challenges are most pressing in the face of today’s hyper-competitive job market and myriad new technologies.
“All of us have challenge areas as leaders and development areas,” says our guest. “I think it’s really important to signal that so that people around you can support you.”
Key Takeaways
-The importance of diversity and inclusion in creating a truly inclusive workplace
-The transition from managing to leadership and the role of emotional intelligence
-The value of being a generalist in marketing and continuously learning and adapting
-The significance of building relationships and serving others in professional services firms Work with intention and determination, but also work smartly.
-Value the lived experience and don't rush career progression.
-Build strong relationships and connections with colleagues and stakeholders.
-Embrace vulnerability as a superpower in leadership.
-Promote diversity, equity, and inclusion in law firms.
-Address challenges in talent recruitment, technology integration, and cross-functional collaboration.
00:00 Introduction and Background
02:53 Navigating Challenges and Embracing Diversity in the Workplace
10:19 From Managing to Leadership: The Role of Emotional Intelligence
18:07 The Power of Being a Generalist in Marketing
27:24 Building Relationships and Serving Others in Professional Services Firms
29:28 The Power of a Sense of Belonging
35:40 Intention, Collaboration, and Vulnerability in Leadership
45:04 Promoting Diversity, Equity, and Inclusion in Law Firms
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