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"Branding is a series of things, experiences, memories, feelings."

Kat Araujo said that Branding is more than just a logo; it's a story you share through different touchpoints. These are things that people associate with your brand; your brand is who you are.

Listen to this interview and learn how to connect to people using your story as a brand.


Keep Moving Forward

Every little experience, even the ones that are terrible, will contribute to your growth. Those experiences are valuable because it provides an opportunity to improve in life or at work.
All challenges will lead you to a point where you can always move forward because every day is different and that's what makes life more exciting.

Prioritize Your Life

A good work-life balance will make us more efficient and productive. Taking care of yourself while running a business means disciplining yourself to create a system that allows you to work smarter and developing the habit of delegation.

About Kat Araujo

Kat Araujo is an entrepreneur, storyteller, speaker, and brand designer.  She chose to start her own agency after working with brands like Chipotle, HBO, Pepsi, and Benihana. Kat is now the CEO and Founder of Afternoon Culture, a company that has been growing for over three years.


Kat's Recommended books for Entrepreneurs:

You are a Badass at Making Money: https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975

Daring Greatly: https://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419

The E-Myth: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280



Connect with Kat Araujo and know more about Afternoon Culture here:

Website: http://afternoonculture.com/
Instagram: https://www.instagram.com/afternoon.culture/
LinkedIn: https://www.linkedin.com/company/afternoonculture

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Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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