Here’s what we cover in part 1 of our conversation:

✅ What branding should be like in today’s business world, in order to actually work.

✅ Why it’s crucial to have a branding and marketing strategy as a business owner today.

✅ Must-do things when starting a brand from scratch.

✅ The branding elements that need to be in place before going to market, regardless of the size of the company.

✅ What content marketing, the holy grail of creating relationships with audiences, does that other forms of marketing cannot.

✅ The need-to-knows of a good content marketing strategy to solicit clients.

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In this week's Branding & Marketing deep-dive, I am joined by Shama Hyder, who is a visionary strategist for the digital age, a web & TV personality, a 2-time bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm.

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