In today’s episode, I sit down with the chief of music for Epidemic Sound, Niklas Brantberg.

Epidemic Sound, the market-leading platform for restriction-free music, is headquartered in Stockholm, heard around the globe, and on a mission to soundtrack the world.

The company has democratized access to music for storytellers. Its innovative digital rights model paves the way for creators - everyone from YouTubers to small businesses to the world’s largest brands - to use restriction-free music to take their content to the next level, whilst simultaneously supporting the musicians it works with both financially and creatively.

This company is taking the industry by STORM with its innovative (and disruptive) approach to licensing music.

In this discussion, we talk about how the company was founded, how they pay their artists UPFRONT money (before the songs are placed), and how they carefully vet the artists they work with.

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