The BARE Athlete

Ep. 6: Chad Little Revolutionizing Footwear for Athletes


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Summary

In this episode, Jordan Alexander interviews Chad Little, the owner of Code Footwear, who shares his journey from a corporate footwear designer to creating custom shoes focused on foot health for athletes. Chad discusses the importance of understanding biomechanics, the challenges faced in the footwear industry, and the need for better shoe options that cater to athletes' foot health. He emphasizes the significance of custom solutions and the future of Code Footwear in promoting foot health and performance.

Takeaways

Chad's journey began with a realization of his own foot health issues.

Understanding biomechanics is crucial for designing effective footwear.

Corporate footwear often prioritizes aesthetics over functionality.

Custom shoes can significantly improve athletes' performance and comfort.

Foot health is often overlooked in the athletic community.

Chad's experience at Jordan Brand highlighted the challenges of corporate design.

The importance of educating athletes about foot health and proper footwear.

Code Footwear aims to create shoes that cater to individual foot shapes.

The future of footwear design should focus on both performance and health.

Chad's passion for helping athletes drives the mission of Code Footwear.


00:00 Introduction to Chad Little and Code Footwear

00:57 The Journey of Understanding Feet

02:50 Transitioning from Corporate to Custom Footwear

10:03 The Impact of Shoe Design on Athlete Health

14:47 Creating Custom Solutions for Athletes

19:54 The Evolution of Footwear Technology

25:06 Building a Brand Focused on Foot Health

29:47 Challenges in the Footwear Industry

35:01 The Future of Code Footwear and Athlete Wellness

37:54 The Impact of Proper Footwear on Athletic Performance

39:39 Transitioning to Minimalist Footwear

42:21 Understanding Foot Health and Shoe Design

46:37 The Journey of Custom Footwear Development

49:06 The Future of Cold Footwear

51:08 Creating a Barefoot Athletic Competition

56:07 The Intersection of Foot Health and Elite Performance

Keywords:
Chad Little, Code Footwear, foot health, custom shoes, athlete footwear, biomechanics, minimal shoes, footwear design, athlete performance, shoe industry

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The BARE AthleteBy The Bare Athlete