Summary
In this episode, Jordan Alexander interviews Chad Little, the owner of Code Footwear, who shares his journey from a corporate footwear designer to creating custom shoes focused on foot health for athletes. Chad discusses the importance of understanding biomechanics, the challenges faced in the footwear industry, and the need for better shoe options that cater to athletes' foot health. He emphasizes the significance of custom solutions and the future of Code Footwear in promoting foot health and performance.
Takeaways
Chad's journey began with a realization of his own foot health issues.
Understanding biomechanics is crucial for designing effective footwear.
Corporate footwear often prioritizes aesthetics over functionality.
Custom shoes can significantly improve athletes' performance and comfort.
Foot health is often overlooked in the athletic community.
Chad's experience at Jordan Brand highlighted the challenges of corporate design.
The importance of educating athletes about foot health and proper footwear.
Code Footwear aims to create shoes that cater to individual foot shapes.
The future of footwear design should focus on both performance and health.
Chad's passion for helping athletes drives the mission of Code Footwear.
00:00 Introduction to Chad Little and Code Footwear
00:57 The Journey of Understanding Feet
02:50 Transitioning from Corporate to Custom Footwear
10:03 The Impact of Shoe Design on Athlete Health
14:47 Creating Custom Solutions for Athletes
19:54 The Evolution of Footwear Technology
25:06 Building a Brand Focused on Foot Health
29:47 Challenges in the Footwear Industry
35:01 The Future of Code Footwear and Athlete Wellness
37:54 The Impact of Proper Footwear on Athletic Performance
39:39 Transitioning to Minimalist Footwear
42:21 Understanding Foot Health and Shoe Design
46:37 The Journey of Custom Footwear Development
49:06 The Future of Cold Footwear
51:08 Creating a Barefoot Athletic Competition
56:07 The Intersection of Foot Health and Elite Performance
Keywords:
Chad Little, Code Footwear, foot health, custom shoes, athlete footwear, biomechanics, minimal shoes, footwear design, athlete performance, shoe industry