Time Stamps:  

00:52 LinkedIn discussion with Karl Morningstar https://www.linkedin.com/in/karlmorningstar/ 

01:26 Observation about the LinkedIn landscape 

02:05 Building credibility through content: outsourcing vs. writing your own 

04:14 Why outsourcing content is not the best idea 

06:11 How to identify your target people on LinkedIn 

07:41 Why you should be interested in your audience's interest 

13:18 What to do when LinkedIn outbound strategies don't work 

14:44 Should you stop doing outbound strategies in LinkedIn? 

15:58 Should I remove LinkedIn connections who aren't in my target audience? 

18:01 LinkedIn Pods: join or avoid? 

19:53 4 conditions if you were to join a pod 

22:53 My experience joining a pod 

24:00 The number 1 recipe for good content: Know what your audience wants 

25:39 What to do with diverging advice from gurus 

29:15 Why you should leave your at the door when networking in LinkedIn