A classic card game. Auto part manufacturing. These subjects might not seem related, but by playing one, we can empower the other. Listen as we discuss the elegant game design of UNO and how it’s simplicity can supercharge an app experience as complex as 3D printing.

Topics covered: Why UNO had no need for Onboarding and is endlessly replayable, how it allows people to add/modify rules, how a card game can have feedback mechanics, when does the feeling of unpredictability motivate and when does it demotivate, how to keep pressure on users while still giving them the hope for success, how to define different types of users, the importance of defining Desired Actions, why there are no out-of-the-box gamification solutions, what is a booster and why/how would you use it in an app, how to strategically use scarcity to motivate people to be more creative, how to drive new user sign ups with different wants/needs, how to align user types with asymmetric experiences, human-focused design in service industries.

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